ATS Keywords

Top ATS Keywords for Marketing Manager Resumes (2025)

The top ATS keywords for marketing manager resumes in 2025. Use these exact terms to pass ATS filters for digital marketing, brand, and growth roles.

36+
Keywords Listed
4
Categories
2025
Updated For

Channels

SEOSEMPPCEmail MarketingSocial Media MarketingContent MarketingAffiliate MarketingInfluencer Marketing

Tools

HubSpotSalesforceGoogle AnalyticsGoogle AdsMeta Ads ManagerMailchimpSEMrushAhrefsMarketoKlaviyo

Metrics

CTRCPLCACLTVROASMQLSQLConversion RateChurn RateEngagement RateImpressions

Competencies

Campaign ManagementLead GenerationBrand StrategyA/B TestingMarket ResearchCRMMarketing Automation

How to Use These Keywords

  1. 1.Check the target job description for which of these keywords appear — prioritize those.
  2. 2.Add the most important ones to your Skills section using the exact same spelling and capitalization.
  3. 3.Use each priority keyword at least once in a work experience or project bullet point with a quantified outcome.
  4. 4.Do not repeat any single keyword more than 3 times — ATS systems flag keyword stuffing.

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